You’ve probably heard of pay-per-click advertising, or “PPC” for short. But what is it, and why should you care? In a nutshell, PPC is a type of online advertising in which businesses can buy ad space on search engines like Google, Bing, and Yahoo. When someone clicks on one of these ads, the business pays a small fee to the search engine.
So why should you care about PPC? Because it’s an incredibly effective way to reach new customers. In fact, businesses that use PPC ads see an average return on investment (ROI) of $2 for every $1 they spend. That means for every dollar you spend on PPC ads, you can expect to see $2 come back into your business. Not too shabby!
How PPC Works
PPC works by giving businesses the ability to buy ad space on popular search engines. When someone searches for a keyword or phrase that’s related to your business, your ad may appear at the top of the search results.
For example, let’s say you own a pet store in Los Angeles. If someone searches for “pet stores in Los Angeles,” your ad might appear at the top of the search results. And if they click on your ad, you’ll pay a small fee to the search engine—hence the name “pay-per-click.”
The great thing about PPC is that you only pay when someone actually clicks on your ad. That means there’s no risk involved—you’re not paying just to have your ad appear in the search results. You’re only paying when someone shows interest in your business by clicking on your ad.
PPC vs SEO: What’s the Difference?
You might be wondering how PPC differs from SEO (search engine optimization). Both are effective ways to reach new customers online, but they work in different ways.
SEO is all about optimizing your website so that it appears higher in the organic search results. That means making sure your website is well-designed, easy to navigate, and contains high-quality content that’s relevant to what people are searching for.
PPC, on the other hand, has nothing to do with optimizing your website. It’s simply a way to buy ad space on popular search engines so that people will see your ad when they search for keywords or phrases related to your business.
PPC is a type of online advertising that allows businesses to buy ad space on popular search engines like Google and Bing. When someone clicks on one of these ads, the business pays a small fee to the search engine. PPC is an incredibly effective way to reach new customers since businesses see an average return on investment (ROI) of $2 for every $1 spent. If you’re looking for a way to reach new customers online, then PPC should definitely be part of your digital marketing strategy!