If you are a business planning to foray into the magical world of Digital Marketing, you might have faced a very common dilemma- whether to build an in-house team or hire a Digital Marketing Agency!
With the growing impact of the Internet, it is quite important for your business to have a digital presence. No business today can reach its fullest potential without the help of the Web. In such a scenario, a Digital Marketing initiative becomes necessary. However, it is best to avoid creating an in-house team if your core business itself is anything but Digital Marketing.
Let’s see why!
A successful digital marketing campaign requires Designers, Strategists, SEO Specialists, Social Media Managers, Web Developers and Content Writers, among others. Hiring an in-house team in its entirety is definitely not a viable option for small businesses or new start-ups. Moreover, most businesses do not need a Digital Marketing team 24/7. Hence, an in-house team is nothing short of an extra expenditure for your business.
Imagine looking for the right mix of people with the warranted level of expertise and experience. In 2017, the average salary of a Digital Marketing Expert in USA was 94,400 (Salary.com). This is for one member of the marketing team alone! Thus, the process of hiring and employing a diverse team of experts is a costly affair. If you don’t want to compromise on the quality of the service but at the same time can’t afford to invest in a team of specialists, a Digital Marketing Agency is your best bet!
With a Digital Marketing Agency in place, you do not have to worry about not meeting your marketing goals on time! In fact, it would be easier to smash your business targets because you can now actually focus on your core deliverables. With an agency, you have the flexibility to control the outcomes of your Digital Marketing campaign and get the best insights from experts, without hampering the productivity of other areas of your business.
Good Digital Marketing campaigns need the help of special software, analytical tools and data to provide valuable insights for your business. These insights will further help you to increase the performance and productivity in the future. With an agency you can get these tools as part of the package without having to scour the Web for the right ones that fit the needs of your business.
If you are an up and coming business that is expanding rapidly, you will need more man-power for your marketing needs. To hire and then train more employees would be a lengthy process. This is bound to slow down the scalability of your business. With an agency, you can achieve the same marketing targets at a much faster pace, as an entire team is already in place!
It is now easy to understand why it is better not to handle digital marketing on your own. The field requires the expertise of various professionals as well as different methods like Social Media Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC Ads), Content Marketing and so on. Unless you are ready to waste extra time and effort in creating an in-house team, it is best to rely on a digital marketing agency for now!
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